As Nike's Director of Product, Member & Athlete Services you will lead the vision and creation of physical + digital experiences for athletes worldwide. You have a passion for bringing these two worlds together to create an experience distinct to Nike, while also eliminating friction points for our consumer and athletes that can be not only felt but measured.
As part of the Member & Athlete Services Team, you will create an inspiring vision and long-term strategy for the Services Platforms team, developing a comprehensive portfolio of consumer-facing products and services that make a substantial impact to our consumers and the business. The Services Platform team focuses on driving the strategy for multiple platforms that power our elevated Member services in store. Our goal is to drive awareness of these services to our Members, and use digital to make engagement fast, easy and effortless. Examples of existing digital platforms in this space include our online reservation platform for expert sessions, an event registration tool, and a messaging platform for in store.
You can clearly articulate the most optimal consumer journey for these platforms and design a prioritized roadmap that drives measurable value. You'll own all aspects of a product, from discovery to launch, and are comfortable rolling up your sleeves and getting into the execution details to ensure the experience is right. You constantly measure and look for ways to improve our Nike Direct experiences and take action.
You are a great collaborator - you will proactively build trusting relationships across the Nike Direct organization, including functional partners and geography teams. Key internal partners include Nike Direct store design, training & operations, marketing/retail brand, membership, and retail innovation. This role also manages multiple external vendor relationships and ensures we are prioritizing value for Nike and our consumers. You can bring these individuals along and align on the overall roadmap prioritization - they see you as a thought partner and subject matter expert on all things Nike Direct in retail. You help senior leadership and your business partners understand the benefits and impacts from experiences in stores.
Working within a larger product team, you will be a leader who effectively organizes resources appropriately to achieve business objectives. You will also partner with executives across Nike Direct to develop a cohesive product strategy, product roadmap, and to ensure business objectives are met and exceeded.
Above all, you will be a constant champion for the needs of our consumers.
Product portfolio strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy that puts our consumer and athlete needs at the center.
Leadership: Set the strategic direction for our consumer and athlete experiences in retail. Be an advocate your product; articulate the consumer and business value to all levels of the organization. Develop compelling presentations and prototypes to communicate your product story. Develop and nurture successful relationships with senior Nike leadership.
Product roadmap definition: Develop a product portfolio roadmap based on a clear understanding of consumer needs and in-depth data analysis. Articulate clear value drops and how they impact our consumer and athlete. Drive and prioritize the product portfolio in partnership with other Nike Direct teams and stakeholders.
Management: Lead multiple product squads, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels; hire and retain the best product talent.
Product lifecycle: Lead teams through the end-to-end lifecycle of complex products from conception to implementation, ensuring the right market fit and growth plan. Manage delivery challenges and define physical retail pilot/rollout strategies. Make thoughtful decisions on the fly, constantly clearing roadblocks to getting your products live.
Stakeholder Management: Collaborate with both digital and functional teams to bring your product to life. Key partners include Store Design, Training & Operations, Marketing/Retail Brand, Membership, and Retail Innovation. Remove obstacles and help the team navigate and align the organization to optimize success.
Geo Alignment: Ensure products we are building deliver value to our geo partners and align on their goals and operational processes. Clearly communicate value and intake feedback on how to improve. Build capabilities that give these teams flexibility and ownership of these tools in market.
Vendor Management: For off-the-shelf solutions, work with vendor to ensure delivery of Nike priorities and identify required areas of integration. Lead internal teams to understand vendor capabilities and limitations, and ensure clarity across the organization.
Analytics and Experimentation: Develop and measure clear product KPIs, derive key insights, and devise and execute proof-of-concept executions to learn. Develop metrics to measure success and ensure ability for on-going monitoring of post-launch results through analysis and reporting.
Industry Analysis: Continuously monitor and share emerging technology trends, competitive experiences and best-of-breed physical+digital executions.
Culture & Drive: Help build a product culture based on data-driven decisions. Work with leadership and business teams to derive consumer analytics and insights strategy for all product experiences. Positive energy and relentless drive - inspire and encourage teams and partners to press forward. Never stop.
Seasoned product leader with 7+ years of product background managing a product portfolio of digital experiences. Proven success stories in leading end-to-end the launch of multiple customer-facing digital products with measurable outcomes. At least 3 years bringing digital experiences to life in a physical retail environment.
Demonstrated ability to lead high-performance, cross-functional product teams for a minimum of 5 years.
Demonstrated success working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction. Examples of successful working relationships and processes with engineering, design and product teams.
Proven ability to develop, communicate and gain consensus on a product roadmap for a customer-facing product, digital product. Strong communication and "story-telling" skills - ability to articulate a vision or concept in simple terms to a broad audience at every level.
Experience managing priorities with key partners and third party vendors.
Strong analytical skills with supporting examples of using metrics in all aspects of the product lifecycle. Exceptional data analysis skills.
Experience thriving in a fast-paced, high growth environment. Results-driven with the ability to anticipate needs, innovate, and multi-task. Nimble and flexible with regards to changing priorities & business needs.
An assertive, direct communication style, with the ability to inspire and motivate others across the company. Collaborative, energetic and hands-on team player.
Strong passion for creating engaging, compelling retail experiences for consumers and store athletes.
BA/BS degree required, MBA preferred.