Live Smart Solutions Raleigh, North Carolina
Jul 14, 2018Full time
Job Description JOB TITLE: Direct Response Copywriter STATUS: Full-Time Exempt RESPONSIBLE TO: Director of Acquisition/Back End Revenue Master GENERAL DESCRIPTION: We are currently seeking a talented writer to update our mailing lists with unique written content, while also creating and monitoring the subscription and sales of our products based on company data. This candidate will need experience in direct marketing copywriting with proven success. Our copy is designed to lead the reader to a buying decision there and then, in that very moment. This copywriter should be very marketing/sales intuitive and understand the specific aspects of our subscription funnel. This remote position requires someone with exceptional written and verbal skills and the ability to work in a remote environment. ESSENTIAL FUNCTIONS & RESPONSIBILITIES · Video sales letters, long form sales copy, short firm sales copy, landing pages, email, banner ads, retargeting campaigns, Facebook live copy · Ability to generate compelling written content as a specific persona - with plenty of personality -is a must. · Gather information, vision and success requirements for projects. Interact and work with collaborators to agree to the definition of success of each project. · To take on a persona and appeal to their followers and target demographics, you must be an entertaining writer and a great deal of empathy. · In order to succeed in this position, you MUST be able to think for yourself and find creative solutions on your own. You must also be an excellent researcher, and come up with original ideas for truly original content, while following the vision of our company. · Create, assign and track work items to the development and testing team members to meet the business requirements · We need a creative, energetic, motivated person that can not only find out how things work on their own but also coordinate with a team of developers. · You must be able to learn a variety of skills quickly, including some technical tasks. If you have HTML/CSS, Photoshop or WordPress experience, that is a plus. · Communicate project risks, progress, statuses and retrospectives across all stakeholders and teams - consistently and transparently · Strive constantly to improve and establish a new bar in performance (using objective metrics) in project execution QUALIFICATIONS NEEDED · Marketing and sales copywriting experience is a must · Vast experience with direct copy · Portfolio of work · 4 years of experience in journalism, copy, English or communications KNOWLEDGE & SKILLS · Experience writing copy in the health and wellness industry or equivalent market · Experience and adeptness with the usage of various tools such as Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Visual Studio Team Services. · Experience with Microsoft development technology stack · Familiarity with marketing and advertising tools and technologies Company Description Privately held, customer focused, online diet and nutrition company. One of the leading influencers in the industry. Over a million customers, almost two million facebook fans, amazing potential for a strong leader.