Channel Marketing Specialist

  • Roth Staffing
  • Seattle, WA, USA
  • May 02, 2021
Full time Other

Job Description

Infineon Technologies, one of the top semiconductor manufacturer is experiencing strong grow and we are hiring for them! Join a company that is focus on solutions to make life easier, safer and greener. We are looking for someone who is detail orientated, organized and able to multi-task to support the Regional Channel Marketing Manager in execution and measurement of marketing plans and campaigns. Apply today to learn more!


Specific responsibilities will include but not limited to:


  • Coordinate all key stakeholders in the Divisions, Corporate Account Managers, Corporate Communications, MarCom, Engagement Marketing and distributors/eTailers to successfully execute Marketing Campaigns with external distribution partners. This comprises of:
  1. Providing distribution partners with the respective Infineon content and assist them in their communication via their digital marketing channels.
  2. Regularly reviewing the Campaign content quality and updating of Infineon content on distributor sites if required.
  3. Analysis and tracking of progress against campaign goals/KPIs and ROI reporting as part of creation and distribution of "Channel Marketing Highlight" reports.
  • Owning/managing the following processes and tools:
  1. Channel Marketing Americas One Note Notebook that documents all processes and KPIs/Metrics benchmarks from partners.
  2. Channel Marketing Americas calendar that documents all campaign deadlines and status as well as project managing deadlines with stakeholders.
  3. Channel Marketing Americas iShare where all partner campaign content and New Product Introductions are stored.
  • New Product Introduction content review and document compilation for distribution internally.
  • Compile Channel Marketing Americas activities for Corporate Reporting based on each division's requirements and templates.
  • Additional channel marketing and project management as required, such as:
  1. Promoting Infineon product videos on external platforms, e.g. on distributor's YouTube Channel.
  2. Providing customized content for internal and external newsletters.
  3. Working with internal teams on any graphic requirements for campaign promotion.

Background

  • Ability to start on an immediate contract basis is required
  • 2-5 years' experience in channel marketing, digital marketing, marketing communications or B2B marketing
  • Proven analytical skills, with attention to detail and strong project management skills required
  • Technology skills including proficiency with Microsoft Office required, familiarity with marketing automation applications is preferred